ABOUT
Converter Session
Enhancing Business Value Through Print Infrastructure and Logistics
Branding with Labels in the Borderless Digital Era
CEO & Evangelist, goof
Since 1996, Yuki have been promoting the creation of value in printing that accompanies a digital-first society, participating in various print transformation projects without being confined to categories. As a specialist in printing services and product planning that integrate with data, He has successfully led many projects. In 2012, He co-founded goof Inc. who provide planning, design, and management of businesses and services utilizing digital printing technology at an enterprise level. In 2021, goof has launched a printing platform that realizes “right place,” “right time,” and “right quantity,” offering services not only domestically but also to multiple global brands. Aiming to provide borderless printing that is organically connected to the internet and friendly to people, society, and the planet, by actively connecting Japan with the world.
After working on numerous IT and web-related business development projects while living in the United States, he returned to Japan at the age of 31. With a vision of creating high-value communication through the integration of digital and print media, he spent 15 years in the printing industry, producing a wide range of services that leverage digital printing technologies.
In 2012, he co-founded Goof Inc. with the mission of creating “paper connected to every technology and every piece of data.” Today, he helps bridge the gap between brand owners seeking to utilize print media with the same operational flexibility as digital media and printing companies looking to streamline and optimize production workflows.